NEED A LAWYER? FORGET THE SILLY LAWYER ADS . . . .
I have a new friend. Let’s call him “Charlie.” A few years ago, Charlie was violently rear ended by a distracted driver. He immediately felt pain in his neck and back. The distracted driver’s insurance company denied Charlie’s claim, saying his injuries weren’t caused by the accident. Preposterous, right? That’s what Charlie thought, too. So he hired lawyer – a lawyer with a big advertising budget, a fancy website bragging about all his big wins, and too many TV and radio commercials, billboards, and newspaper ads to count. Three years later, that same lawyer LOST Charlie’s case.
On appeal, I was asked to step in and try the case; and try it, I did. After a 4-day trial, the jury awarded Charlie a lot of money. So much money, in fact, that he immediately burst into tears of joy when he heard the verdict.
Why am I telling you this? Because I’m a super awesome lawyer, and if you’ve been hurt in an accident, you should definitely hire me because I’m so awesome.
Sounds pretty stupid, doesn’t it? But that’s how lawyers advertise today.
“Millions recovered for clients just like you.”
“Rated by [whomever.]”
“Decades of experience.”
“As seen on local news.”
“I’ll fight for you!”
And so on and so on. It’s always the same, and it’s complete nonsense.
Have you ever seen a lawyer ad that says:
“I graduated last in my law school class!”
“I failed the bar exam 5 times!”
“I’ve never tried a case, but I’ve settled lots!”
“I’ll refer you to a better, more qualified lawyer than me!”
I’ve never seen such a lawyer ad either. And why haven’t we seen such lawyer ads? Don’t answer. That was a rhetorical question.
I’m going to let you in on an industry secret, but you can’t tell anyone I spilled the beans:
Every lawyer will vigorously fight for you. That’s their job!
Most lawyers offer free consultations. Avoid those who don’t!
No personal injury lawyer will charge you a fee unless they win money for you. It’s called a contingency fee — the fee is contingent upon winning the case!
So how do these “Call me because I’m super awesome, will vigorously fight for you, and I offer a FREE consultation” lawyer ads actually help you find the right lawyer for you? They don’t, and they’re not necessarily designed to. They’re designed to get your attention. They’re designed for name recognition.
For more than 30 years, I’ve occasionally found myself inexplicably singing “My bologna has a first name. It’s O-S-C-A-R. My bologna has a second name. It’s M-A-Y-E-R.” Why? Because I saw the commercials so often as a kid that the message is indelibly engrained in my memory (it’s a pretty catchy jingle, too). Brilliant marketing, and it has nothing to do with the taste of Oscar Mayer bologna. Lawyer ads are designed with the same concept – deliver a simple message so often that you can’t forget it (so you’ll call when you do need a lawyer).
Truth is, every lawyer is different. We all have different training, different styles, different experiences, different points of view, and, most importantly, different skills. Before hiring a lawyer, you owe it to yourself to sift through all the fluff to find the right lawyer for you. Consequences of not doing so can be devastating.
Forget the silly lawyer ads. Do a little research, ask a few good questions, and the lawyer you choose – even if it’s not me – will be the right lawyer for you.
I know it can be really confusing and totally overwhelming, so don’t hesitate to reach out to me if you have any questions. I’m a Philadelphia injury lawyer handling injury cases throughout Pennsylvania and New Jersey, and I’m always happy to help. You may not need a lawyer, but I’m here if you want one.
Philadelphia, PA 19103
America’s Top 100 Attorneys: Top 100
Rue Ratings: The Best Attorneys of America
The National Trial Lawyers: Top 40 Under 40
American Academy of Trial Attorneys: Premier 100
American Jurist Institute: Top 10 in Pennsylvania
Distinguished Justice Advocates: Top 1% in America
National League of Renowned Attorneys: Top 1% in Pennsylvania
Million Dollar Advocates Forum: The Top Trial Lawyers In America
National Academy of Personal Injury Attorneys: Top 10 in Pennsylvania
American Institute of Personal Injury Attorneys: Top 10 in Pennsylvania
Pennsylvania Super Lawyers: Rising Star (Top 2.5% of Pennsylvania Attorneys Younger Than 40)
By the way, Charlie’s original lawyer is excellent. He’s very well respected by me and other lawyers, judges, and, I’m sure, his past and current clients. Heck, I’d consider hiring him if I were hurt in an accident. So why did he lose? Why did I win? No, it’s not really because I’m awesome (I totally am, though). It’s because I have different training, experiences, points of view, and skills than he does, and those differences simply made me better suited to handle Charlie’s case than
he. Those same differences, by the way, make him better suited to handle cases I’m not as suited for.